The Sierra Madre Villa Hotel got its start in 1876 and is now remembered as southern California’s first famous resort. Above, you can see the Villa’s vineyards and citrus groves, the two story hotel and the Victorian Cogswell/Rhoades House all set against the San Gabriel Mountains. The hotel building was just above where the Eaton Canyon Golf Course is now and the Villa property stretched all the way down to approximately Foothill.
Villa visitors were treated to fine accommodations (running water in each room) in the middle of a beautiful ranch setting. The Villa maintained its own bee apiaries, stable of horses and small herd of cattle. Then there were the groves:
“There is probably no pleasure and health resort in either this country or abroad that will compare to the Villa in this respect. The hotel proper is literally surrounded with orchards. To particularize: there are upwards of 5,000 large orange trees…, upwards of 150 lemon trees, … and besides deciduous fruit trees, nut trees and a fine line of ornamental forest trees, shrubs, flowing plants, ect. Not only does the Villa grow all its own fruits, but also all the vegetables, small fruits, nuts, grapes, ect. with which the tables are freshly supplied three times a day.” (Rural Californian 1891)
The views from the Villa were spectacular. Visitors had sweeping views of the stirring San Gabriel Valley. In the distance, the view extended all the way to the coastline, including San Pedro and Catalina Island. It is said that Villa guests could watch steamers out at sea as they approached San Pedro.
The generally well-healed Villa guests had lots to do. Nearby mountains offered hunting, fishing in the San Gabriel River, trips to Eaton Canyon or to the “grotto” in Davis Canyon that was the Villa’s water source. Visitors could relax in the Villa’s gardens or stroll in its groves. Or they could enjoy their talented and gracious hosts, the Cogswell and Rhoades families. There were also nearby attractions like the Baldwin Ranch, Sunny Slope winery, Shorb winery and San Gabriel Mission.
The Villa’s proprietors and beautiful setting were magnets for the rich and powerful and the Villa’s notoriety quickly grew. The eminent guest list reportedly included Gen. William Sherman, Hollis P. Huntington, John L. Sullivan, Helen Hunt Jackson, the Crocker family and the Jacobs family. Other visitors, like Abbot Kinney, Charles Hastings, James Crank, and the Brigdens were guests at the Villa before buying their ranches. Gen. Ulysses S. Grant is also often mentioned as a guest at the Villa, but those reports are not accurate.
Time has dimmed the memory of the Villa, but it played an important role in early settlement of the San Gabriel Valley. As noted in an 1887 Pasadena Union article, “The Villa since it was opened has entertained many of the distinguished people who have visited this coast. Its place in the development of the valley is highly important as among those who have settled here and expended large sums in the improvement of ranches and the building of elegant homes, many were first guest at this charming place…. Pasadena owes not a little to the Villa, especially in the pioneer days when our hotels were few and accommodations for the tourist limited.”
The hotel structure was torn down in 1923. Today, the Sierra Madre Villa’s name is carried on in Villa Street, Sierra Madre Villa Avenue, a namesake reservoir and the Sierra Madre Villa Metro Station.
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